Understanding Co-op

So you've probably heard the phrase co-op here on the blog before, and if you're new to the industry, wondered just what the heck I'm talking about: a pc health-store where everyone pitches in? A preschool where the parents work in shifts?

Nope, I'm talking about the space at the front of the store that publishers pay for.  Kristy Kiernan tweeted this Fast Company article about co-op last night that I wanted to pass along to you - it's a very good explanation of what it is and why it's important, and while I don't share the author's relative dislike of BN, I think it's a great behind-the-scenes explanation. Co-op is arguably THE MOST important element a book's success, so it's always good to understand the machinations behind it.

Read the article here. 

Comments

[Lydia Sharp]

That is something new for me. Thanks so much for the link! Learning is a good thing. :)