I am absolutely thrilled to host a guest post from my friend, Kayt Sukel, today. Kayt and I have known each other from our freelancing days (i.e.: years ago), and this week, her book, DIRTY MINDS: HOW OUR BRAINS INFLUENCE LOVE, SEX AND RELATIONSHIPS, hits bookstores to much fanfare. Equally as important, Kayt has managed to pull of that tricky segue from journalist to author, so I asked her to swing by and share her tips on how to successfully navigate the bumpy road to publication.
4 Things that Surprised Me About Landing a Book Deal
Kayt Sukel is a passionate traveler and science writer whose work has appeared in the Atlantic Monthly, the New Scientist, USA Today, the Washington Post, ISLANDS, Parenting, the Bark, American Baby, and the AARP Bulletin. She is a partner at the Lowell Thomas award-winning family travel website Travel Savvy Mom and is also a frequent contributor to the Dana Foundation’s many science publications (www.dana.org). Her first book, DIRTY MINDS: HOW OUR BRAINS INFLUENCE LOVE, SEX AND RELATIONSHIPS will be published by the Free Press in January 2012. This irreverent and funny tome takes on the age-old question, "What is love?" from a neurobiological perspective, examining all the ways our neurons can wreak havoc with our hearts.
There are plenty of people out here who will tell you there is a “right” way to land a book deal. And that way usually includes something along these lines: get yourself a killer idea, build up a specific, niche-y platform with reach, get yourself an agent and voila!—you’re on your way to potential New York Times bestsellerdom! Of course, as most of us who have tried to land a deal can attest, those “right” things are a little hard to pin down. What, exactly, is a “killer” idea? How much of (and what kind of) “platform” do you really need? And how do you find the “right” agent? The devil is definitely in the details.
But I’m here to tell you that there is no one-size-fits-all approach to the deal process. Transforming DIRTY MINDS from an idea discussed at a boozy dinner party to a contract took me almost three years. And I learned a few surprising things along the way.
1. Criticism is an opportunity. Rejection, too. As I alluded to above, DIRTY MINDS was originally an idea that came up during a dinner party. I mentioned some hot new research about the neurobiology of love after a few glasses of wine and a friend told me, “You should write a book about that!” Most people would have left it there. But her comment stayed with me—I thought it was an interesting idea for a book. What’s more, it was the kind of book that I wished was already on shelves so I could read it. So on a lark, I wrote up a brief proposal. And then I shopped the idea around to a few agents and publishers at the American Society of Journalists and Authors (http://www.asja.org/) annual conference. One of the benefits of membership is Personal Pitch, a sort of speed-dating event where you get a few minutes of one-on-one time with important folks in the publishing industry.
It is probably no surprise that not one of those agents threw up their hands in excitement and passed me a contract. But what they did give me was just as valuable: sounding boards with experience. Their questions about the book’s focus, their reservations about my platform, and, in one case, their out-and-out disinterest, helped me hone my elevator pitch about the book—and go back to my proposal with fresh eyes. I thank each and every rejection for making my proposal stronger. I wouldn’t have gotten my deal without them.
2. Network, network, network. I’m a huge advocate of regularly attending and participating in writing conferences. Not only are they a great way to make contact with editors and agents—but you can learn a thing or two from your fellow writers. How do you learn about the “right” kind of agent? I’ll tell you—from talking to colleagues about their agents. A writer/agent relationship is like any other kind of relationship—what works for you isn’t always going to work for everyone else. But listening carefully to kudos and complaints can offer a lot about whether a particular agent might be the right fit for you. Now, I’m not suggesting you walk up to a writer you admire and start asking specific and personal questions. That ain’t going to work. But if you are genuine and forthcoming with your colleagues, build friendships with like-minded people, and give as good as you get, it will come back to you in spades—and not always in the way that you might think.
I can credit my science book deal to a connection made at a travel writing conference. Yep, a fellow travel writer was kind enough to introduce me to her rock star agent. I’m happy to say that it’s a match made in heaven. And now that I have my deal, I’ve paid it forward by introducing some other good writers to my agent. Never forget that what goes around comes around in the publishing world—it pays to make good, solid connections with people.
3. Platform is mutable. Confession: I don’t have much in the way of a science platform. I do most of my science writing for a single foundation—with the occasional piece for bigger outlets. I have a science background and a genuine enthusiasm—but no big science following. But I do have some reach in the travel space. I have several thousand Twitter followers, an award-winning travel blog and some savvy about how to best promote myself online. You don’t necessarily have to spend time creating some niche-y, book-related blog or unique Twitter handle before you turn in a proposal. In fact, in seeing others try this tactic, I think it often backfires. I’ve found that knowing your own personal strengths, networking in your community, understanding your reach (even when not specific to your book’s topic) and learning all you can about how you can help promote your book both while you write it and after its published, goes a lot further than those ol’ platform sticklers would lead you to believe.
4. A good proposal takes time—and many, many iterations. You’d think that a good idea would stand on its own merit! But not so much. A good agent is going to help you hone that proposal to a razor sharp point. After hooking up with my agent, we spent 6 months working on my proposal. There were *a lot* of edits. And I’m not going to lie—many of them were painful. But what a difference it made! I’ve heard more than a few writers complain about agents taking “too long” to send out a proposal. But, when you think about it, taking that time to create a fantastic proposal is well worth it. Face it, if you are serious about writing a book, then you have to be just as serious about crafting the best possible proposal for publishers.