So THE SONG REMAINS THE SAME is offically out on Thursday (more about that later this week), but I'm guessing that a few of you will be able to find copies a few days early. Yay! I finished this book a year and a half ago, and needless to say, I'm excited for it to make its way out into the world. I think, of my four books, I might be the most proud of this one, so I do hope you'll pick up a copy!
What's been interesting this time around - and a few of you have asked me this, as have some friends (and my parents, who have remarked that I am noticeably MORE SANE with this release) - is how different my approach is to the release. There is a lot to be learned between the publication of book one and book four, and I feel like I'm reaping the benefits of experience right now.
Namely, this is what I've realized: there are very, very few things that are within your control when it comes to a book release. Authors don't like to hear this, and even more so, they don't like to accept it. I wonder if, by nature, authors are control-freaks. I tend to be when it comes to my work. We ruminate over tiny words, tiny changes we'd like to make. We want things to be just so, with our phrasing, our characters, our intonations, our...everything. And thus, it is a very difficult lesson to learn that once the book is out of your hands, in many ways, it's no longer yours. Your cover will be determined by someone else, your marketing will be determined by someone else, your budget (for co-op, ads, etc) will be determined by someone else. And of course, your reviews are entirely out of your control.
Are there things that you can try to do? Well, of course! You can hire publicists, you can (and should) get your agent to advocate for you every step of the way so that said budget (the specifics of which you won't be privy to), said cover, said attention, is best played in your favor. You can send out early copies to all of your book blogger friends, you can ask people to review it as widely as possible.
HOWEVER.
(And this is the part that authors don't like to hear.)
Despite all of this, there are still many, many bigger factors that come into play once your book is out into the world. Like what other books are released that month. Like what news breaks that shrinks the review space in People magazine. Like whether or not your publisher buys you co-op, and even if they do, whether or not it will be long enough to make a huge impact. Like whether or not the sales rep at Barnes and Noble liked your cover, and even if he or she did, if he placed a big enough order for readers to find the book at most of the stores. Like if bad weather hits and people decide not to go to the bookstore (or perhaps - good fortune - they decide TO go to the bookstore). Who knows? There are a million reasons why books do well and don't do well, and this is what I've learned by book four: I'VE GIVEN UP TRYING TO QUANTIFY ALL OF THESE REASONS.
Honestly, I mean it. I hope to high hell that THE SONG REMAINS THE SAME sells a bajillion copies. (Please, please go get your copy now!) But I can't say what is in the cards for it because too much of it is out of my hands. If it were up to me alone? Well, sure, it's #1 on the Times list. :) But it's not up to me alone.
This is the lesson I've learned. It's a hard lesson, but most veteran writers eventually learn it too. You go out and you hustle, hustle, hustle. And then, there's nothing else to do but pray. :)